“Streaming Services Roar
About 50 percent of Americans now have subscription services like Netflix, Amazon Prime and Hulu in their homes, Neilson said. That is up from 42 percent from last year. And that figure of 50 percent for the paid services equals for the first time the portion of homes with DVR players.” — 2016 NY Times Article
Imagine as an investor being able to get in on the ground level of “Star Wars”, “Marvel”, “Indiana Jones”, “Back to the Future”, “X Files” etc. The world of 3rd Eye will be a franchise in the same veins as that starting with a TV series and branching out to graphic novels, video games, merchandise and apparel.
A data-driven operation
Even if Amazon isn’t outspending Netflix — remember, Netflix paid a reported $100 million for “House of Cards” — it’s likely beating Netflix’s data dedication. The company has also culled from statistics about what movies and shows people buy on Amazon.com and what they look up on the Internet Movie Database, which Amazon bought in 1998.
“Amazon customers like ‘Breaking Bad’ and they like ‘Downton Abbey,’ so maybe we should develop a show about aristocrats in Surrey who are also crystal meth dealers?” Price said in an October keynote at an entertainment conference in France. “Too simplistic.”
So Amazon plowed deeper into the data. In April of this year, Amazon Studiosfor all customers to watch and rate, including “Alpha House” and “Those Who Can’t.” It used those customer ratings plus viewing data to help pick programs to make into full series. Joe Lewis, a former Fox development manager who was Price’s first hire to work on television, said the company looked at how many people finish watching a pilot, how many watch more than once, and how many write a review. Price noted that different shows draw in different audience segments, and “it helps to be attracting the right group.”
In essence, it made Amazon the first studio with ratings for its shows before they’re really “shows” — that is, before it gives the green light to a full series.
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